Master the Art of Influence — Persuasion as a Skill and Habit
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Synonyms for persuade advise assure cajole coax enlist entice exhort get impress incline induce influence prompt satisfy sway urge woo actuate affect allure blandish brainwash convert counsel draw impel incite inveigle lead move propagandize proselytize reason seduce sell stroke touch wheedle argue into bring around bring to senses gain confidence of lead to believe lead to do prevail upon proselyte talk into turn on to wear down win argument win over work over MOST RELEVANT. She must either answer her questions or persuade her not to ask any.

But that was after he done his best to persuade me, and I wouldn't be persuaded.

This article will present a brief history of persuasion, look at how persuasion is used with technology and new media, and present food for thought for designers and developers to avoid crossing the ethical line to the dark side of persuasion. Persuasion tactics and techniques are hardly new — they have been used for ages.

The modes of persuasion Aristotle presented were ethos credibility , logos reason , and pathos emotion. He also discussed how kairos opportune time is important for the modes of persuasion.

Fast forward to today, and we see persuasion methods used in advertising, marketing, and communication all around us. According to Cialdini, there are six key principles of persuasion :.

4 Lessons in Persuasion from Abraham Lincoln

We have all been exposed to one or more of these principles, and may recognize them in advertising or when interacting with others. While that has been around for ages, what is relatively new is the application of persuasion techniques to new technology and media. This started off with personal computers, became more prominent with the Internet, and is now pervasive with mobile devices. Behavior scientist B.

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Fogg is a pioneer when it comes to the role of technology in persuasion. Over two decades ago, he started exploring the overlap between persuasion and computing technology. He referred to this field as captology , an acronym based on computers as persuasive technologies , and wrote the book on it, Persuasive Technology: Using Computers to Change What We Think and Do.

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Persuasion is the last novel fully completed by Jane Austen. It was published at the end of , six months after her death. The story concerns Anne Elliot. Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors. In business.

Interactive technologies have many advantages over traditional media because they are interactive. They also have advantages over humans because they can be more persistent e. Amazon recommendations , can use many styles and modes text, graphics, audio, video, animation, simulations , can easily scale, and are pervasive. This last advantage is even more pronounced today, with mobile phones being an extension of our arms, and increased proliferation of smart devices, embedded computing, IoT, wearable technology, Augmented Reality, Virtual Reality, and virtual assistants powered by AI being embedded in anything and everything around us.

This could be a reminder from your smartwatch to stand or move, or an offer from the coffee shop while you are a few blocks away.

Persuasion 2007 Theme

The use of persuasion in traditional media over the past decades has raised questions about the ethical use of persuasion. With new media and pervasive technology, there are more questions about the ethical use of persuasion, some of which are due to the advantages pervasive technology has over traditional media and humans.

Persuasion: bad practices and … others | DiploFoundation

These stakeholders might include customers, co-workers, current or prospective bosses, business partners, subordinates, donors, funding sources, judges, juries, consumers, voters, and prospective employees. Assessing the preferences, needs, and predispositions of a targeted individual or group.

Persuading others is most easily accomplished by explaining how a proposal you are suggesting would be mutually advantageous. Establishing a rapport with targeted stakeholders. Keep in mind that, in many work environments, building rapport is a never-ending process.

Clearly articulating the benefits of accepting a proposed agenda or course of action. Actively listening to the concerns of stakeholders and uncovering any objections to a proposal. Presenting counterpoints in order to overcome any objections. This is one of the most challenging stages of the persuasion process. Recognizing any legitimate limitations to a proposal. People are generally more amenable to persuasion and negotiation if you demonstrate transparency in the process as well as your willingness to recognize valid objections to your plan.

Modifying a proposal as needed in order to find common ground with stakeholders. Clarifying the terms of any final agreement.


Clarity in explaining the anticipated consequences of an agreement is crucial. Conducting follow-up in order to determine if any stakeholders have lingering doubts about a proposal. Not only do follow-ups with stakeholders build rapport, but they also help you to track the success of an agreed-upon venture. Many sales programs, in particular, offer on-the-job training in how to perfect your powers of persuasion.

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